Specialized Apparel

Corporate uniform brand, Superiorfit required a corporate catalogue along with a company overview to attract potential wholesalers. The client wanted to incorporate the use of different dog images as a marketing direction for the overview. It was left up to me how the dogs tied into the supplied content. I researched images of dogs to see what I could find and discovered a way to tie to two together. I came up with headings for each section to relate to the content and specific dog image, tying them together. See for yourself below.

The catalogue followed the same brand styling as the company overview and maintained a clean fresh look allowing the garments themselves to stand out. The use of hero images help break up the uniform lists. Some of the dog images can even be seen towards the back with a page dedicated to the explanation of the dog references and remaining true to the branding.

You can view the whole corporate catalogue here.